In Greek and Roman society, women were regarded as the weaker gender and had poor self-control. Therefore, they could lead men into sinful temptation as well.
Women who used perfumes or other cosmetic products could bewitch men and make them behave in ways they would never choose to do otherwise.
So, it seems that witches often carry a sweet and enticing scent. Nowadays, smelling like a witch is looked on with favor. The association of fragrance with evil, manipulative women has shifted toward more positive views.
The meaning of perfume has been reclaimed into something empowering. Wearing perfume is a way for women to express their personalities. The images linked to perfume ads now are of strong, independent women who can do anything they set their minds to.
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